They should outline things like all of the new sexual positions possible because you have a bed that can fold up at two separate places.
Also, why do they market almost exclusively to senior citizens? I think there would be plenty potential clients in the under 30 category.
craftmatic- not just for old people.
I think a facelift on their commercials would be good too. They need it more lively, bright colors flying over the place, maybe some electronicized breakbeats in the back. People dancing... that would help. Better though is if they could get someone like Britney Spears as a spokesperson in their TV ads.